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Blog

The ISSA Scent Exploration and Release Party

Erikka Gray

Scented Tribute: Crafting a Candle Inspired by Issa Rae's Prosecco VIARAE

Hey there, scent enthusiasts! If you're anything like me, you were buzzing with excitement when you heard about Issa Rae's venture into the world of Prosecco. As a fan of her diverse talents and dynamic personality, I couldn't wait to get my hands on a bottle. But it wasn't just the taste that got me inspired—it was the entire experience.

After indulging in Issa's Prosecco and savoring every sip, I knew I had to capture its essence in a scent. So, armed with passion and creativity, I set out on a journey to create a candle that would evoke the same feelings of joy and celebration that I experienced with each glass.

It took me just over a week to perfect the scent, experimenting with different combinations until I found the perfect balance. In the end, I created three variations, but it was the one that garnered the best reactions from both store visitors and guests at my home event that stole the show.

Fast forward to the moment I learned that Issa Rae herself was coming to Cincinnati to launch Viarae at Kroger—I saw it as my chance to pay homage to her and her incredible accomplishments. From her work in film to her ventures into coffee and hair care, Issa embodies the spirit of a true black woman. And let's not forget her flawless skin—seriously, it's #skingoals.

Finally, on April 13th, I gathered a few close friends and family to unveil my newest creation. The atmosphere was everything, it felt so good to be around my people. Releasing a new candle scent is much like releasing a new single to the radio. Of course, no event is complete without a killer playlist, which you can check out here

The reactions were everything I hoped for and more, with everyone raving about the scent and its connection to Issa Rae's Prosecco. It was a moment of pure joy and creativity, shared with the people I love most.

Creating this candle was more than just a creative project—it was a tribute to a woman who continues to inspire me with her talent, grace, and unwavering authenticity. So here's to you, Issa Rae, and to the power of scent to evoke memories, emotions, and celebrations. Cheers!